More Detail Here: Top Pr Agency Sydney Submitted by: Joseph Augustine We are also responsible as any other industry for ensuring our impact is a positive one, and it has never been more important for
- More Detail Here:
- Top Pr Agency Sydney
Submitted by: Joseph Augustine
We are also responsible as any other industry for ensuring our impact is a positive one, and it has never been more important for us to be working with ethical and sustainable brands, those who put the three Pss people, profit and planet at the heart of what they do.
Here are few tips for working in PR for good causes,
Look for Not Profit Organizations or NGOs:
Nowadays, not for profit organizations have become increasingly influential in world affairs. They often impact the social, economic and political activities of communities and the country as a whole. NGOs address a host of issues, including, but not limited to, womens rights, environmental protection, human rights, economic development, political rights, or health care. In numerous countries, NGOs have led the way in democratization, in battling diseases and illnesses, in promoting and enforcing human rights, and in increasing standards of living.
Globalization during the 20th century gave rise to the importance of NGOs. Many problems could not be solved within a nation. International treaties and international organizations such as the World Trade Organization were perceived as being too centered on the interests of capitalist enterprises.
Not for profit organizations have large and well-established press offices and PR teams. Agency experience, and the training and work ethic often developed through this route, is often highly valued by in-house recruitment teams.
Be Ready To Do Voluntary Work:
A small charity without much of an in-house team if any will also give you the opportunity for real autonomy and creative strategic input. To be a volunteer, the following hints will be useful,
*Choose an organization that is meaningful to you.
*Look for an organization or activity in your area or community.
*Seek out an organization and tasks within it that suit your skills and interests.
*Start it small at begin & then develop it.
*Get to know others in the organization and how the group supports volunteers.
*Explain your own background and preferences to those in charge.
*Get trained.
*Try not to give up.
*Have fun!
Volunteer organizations, too, often have hierarchies within them, up through which volunteers must make their way. If you think you would like to volunteer during your retirement, for instance, consider starting on a small scale now to build your track record and contacts within that organization.
If you are offered a leadership position or nominated as an officer, consider carefully whether that is what you want. If what you love is the in-the-trenches work for an organization, its board meetings and budgets may only prove to be a burden and an extra commitment of time. On the other hand, if you feel you can best contribute by helping an organization to run smoothly, give it a try!
If you are asked to lead other volunteers, remember that they are volunteers and that their only compensation for their time is the enjoyment they get out of helping. Lead by example. Suggest, guide, advice, and organize. Rather than dictating or demanding, aim to serve your team by clearing their path of obstacles.
Get a Strong Ethical Code:
Work for a PR agency with charity or public sector clients and a strong ethical code. Ethical PR is about more than just working on charity campaigns. It is also about ensuring that the values of your client or organization are seen through in the work you do for them, and that you maintain an honest and principled approach to your campaigns. This includes, if youre working on environmental campaigns, staying well clear of green washing!
Go Freelance & Choose Clients of Your Choice:
Becoming a freelancer is one of the most rewarding yet challenging things you could ever do and there are many reasons why people want to start their own business.
Before you take the leap and go freelance. Ask yourself why you want to start your own business. Running a business is no easy task. Its challenging and tough going but can bring a wealth of rewarding benefits. You can be your own boss, work from home and eventually decide who you want to work with. Sit down and write the pros and cons of going freelance. Really think long and hard before you make your final decision because freelancing isnt for everyone.
Organizations with a social purpose will often have small budgets and are therefore attracted to hiring single consultants with fewer overheads.
Make Friends with Journalists & Editors:
It is core, when creating relationships with exactly the journalists, producers or editors who can tell your story to the right audiences. It can get a new product or service off to a successful start or even breathe life back into an established business thats floundering. PR coverage often has greater credibility with target audiences than advertising, so when used consistently, media relations can be an invaluable component of your companys marketing communications strategy.
A press releases even a great one is merely a knock at the door. Its the first step in a chain of events that, with consistent effort, will gain you the coverage you need. You can begin with a press release if youre announcing something thats new or newsworthy. Then, follow up shortly by telephone. Dont be surprised if the journalists you contact dont recall having received your initial communication and ask you to resend it.
Your follow-up calls are as much about listening as they are about explaining your story. Your goal should be to try to discover the long-term needs of the journalists and how you can work with and support them. Be prepared to send full press kits that include background information, any photos, copies of other coverage youve received, and information on your company to journalists who express interest in your story.
Remember share your passion for the cause. Unlike in the consumer sector, issues based campaigns are less about wining and dining and more about finding writers who are truly on side and building long term relationships.
Once youve opened the door to these new relationships, its important to make periodic contact with fresh ideas and information. Develop your relationships over time and soon youll find that media relations have become indispensable to building your business.
Dont Except for a High Pay:
Be prepared to take a pay cut. Realistically, you might not get the salary youd expect in the consumer/corporate world but the other pay offs you should compensate for this.
About the Author: Joseph is a Software developer and freelancer writes in blogs and develops free website services. He and his wife are working on different websites and free java tools. Some of the websites are given below.
prcompanion.com
Source:
isnare.com
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